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Funding decisions deserve better information.

Juno Funding is a UK knowledge platform for SME funding. We explain how each product actually works, what it really costs, and which one fits which situation — so business owners and their advisors can make decisions with the same information a good CFO would have.

A small business owner standing at her desk in her workspace, calm and considered, daylight from a side window.
The problem

The funding is fine. The information rarely is.

UK SMEs have more funding options today than at any point in the last twenty years. The challenge isn't the products — it's that the information needed to choose between them is scattered, written one product at a time, and rarely in the language of the decision an owner actually has to make.

That turns a routine decision into a slow, anxious one. Owners end up weighing options they don't fully understand, priced in ways that aren't easy to line up, with trade-offs that only become visible once the facility is in place.

A cash-flow squeeze is sometimes best fixed by a funding product. Sometimes it's better collections, a renegotiated supplier term, or a different product altogether. Knowing which is which is the point.

How Juno Funding helps

Four things, done properly.

Honest product explanations

What it is, when it's the right fit, when another product would work better, what it actually costs in real numbers, and what the operational impact looks like once it's live.

Straight comparisons

Side-by-side, with the trade-offs visible — speed, cost, certainty, flexibility, security, and exit terms.

Practical cash flow guides

How to read it, how to forecast it, and how to spot the patterns that catch out otherwise healthy businesses.

Upfront about how we're paid

Juno Funding isn't regulated and doesn't give advice. When we introduce you to a funder, it's one we believe will serve you well — and we may receive an introductory fee. We'll always tell you.

How Juno Funding's different

Clarity, not catchphrases.

  • We name real costs, not vague ranges.
  • We flag when another product would fit better — even if the better-fit one is less common.
  • We don't write for search keywords. Every page is built to be useful first.
  • We're a knowledge platform, not a lender or a broker. That's the whole job.

The commitment is simple: clear information about funding — including being honest when the right answer is to wait, fix something else, or not borrow at all.

Business owners discussing funding options around a table
Better information, better conversations. Most funding decisions involve more than one person — an owner, a finance lead, an advisor. The clearer the numbers and trade-offs, the better that conversation goes.
Funding products

Every major SME funding product, explained properly.

Each page covers what the product is, when it works, when it's the wrong choice, and what it actually costs. Same structure across the seven, so they're easy to compare.

Invoice finance

Borrowing against unpaid B2B invoices. Funding scales with your sales ledger.

Best for growing B2B businesses on 30+ day terms.
All-in cost typically 1.5–3% of turnover.

Read the full page

Asset based lending

A single facility against receivables, stock, plant, and property. Used in mid-market deals.

Best for £10m–£200m turnover, asset-rich, M&A or restructuring.
Setup 8–16 weeks.

Read the full page

Bridging finance

Short-term property-secured loans where speed is the product. Priced by the month.

Best for a clear asset and a credible exit inside 12 months.
All-in cost typically 12–20% of loan over 12 months.

Read the full page

Term loans

Lump sum, repaid over a fixed period. The workhorse of SME finance.

Best for capex, acquisitions, refinancing — predictable use of funds.
APR 5.5–18% depending on security and profile.

Read the full page

Merchant cash advance

Lump sum repaid as a slice of daily card receipts. Fast, accessible, expensive.

Best for short, well-understood gaps in card-heavy businesses.
APR-equivalent typically 25–55%.

Read the full page

Supplier finance

Buyer-led early payment for suppliers, priced off the buyer's credit rating.

Best for SMEs selling into investment-grade buyers.
Discount rate typically 1.5–4% over base.

Read the full page

Trade finance

Funds the gap between supplier payment and customer settlement on goods trades.

Best for established importers and exporters with repeat trades.
Margin 2.5–6% over base on funds drawn.

Read the full page

See all products

Side-by-side overview of every product on the platform, including links to comparison pages as we publish them.

Use this when you want to scan rather than read in depth.

Open the index
Who it's for

Built for the people making the call.

  • SME owners and finance directors making a real decision in the next few weeks.
  • Accountants and advisors who want a single trusted reference for clients.
  • Brokers and introducers who want clear product references they can share with clients.

If you're researching funding for the first time, How it works is the right starting point. If you already know the product, the Insights library has the detail.

Juno Funding is not a lender. Juno Funding is not a broker. Juno Funding is not a regulated adviser. We publish information to help you reach a better decision. The decision itself, and the choice of provider, sits with you and your professional advisors.

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