Find the right funding.

Tell us where you are and Juno Funding points you to the funding that fits — with an honest read on your chances, what a funder will want to see, and whether you need to borrow at all.

No sign-up and no jargon. There are two ways to start, depending on how clear you already are.

Answer a few questions

The tool weighs your answers across every product we cover. If the honest answer is to fix cash flow rather than borrow, it will say so. If a product genuinely fits, you can ask us to introduce you to a funder we rate.

Already know what funding you need?

If you already have a clear idea of the funding you are looking for, you can send us the details directly. Tell us what you need, how much you are looking for and what the funding is intended to support. We will review the information and consider which funders may be a sensible fit.

We will only look to introduce funders where we believe there is a realistic fit. We are not here to waste your time or send your details everywhere.

We read every request ourselves. If there is not a sensible fit, we will tell you that too.

How Juno Funding looks for the right funder

Finding funding is not just about matching a product to a business. It is about understanding which funders are active, which sectors they understand, how they make decisions and whether they are likely to deliver when it matters. Juno Funding uses market knowledge, funding experience and practical judgement to identify funders that could genuinely work for your business.

01

Consistency

Funding decisions should not feel unpredictable. We look for funders that are clear about their appetite, consistent in how they assess opportunities and capable of following through. Changing direction late in the process can be distracting, frustrating and costly for an SME.

02

Delivery

A positive conversation is not the same as a completed facility. We consider whether a funder has the structure, people and process to move from initial interest to practical delivery.

03

Use of technology

Technology is changing how funding is assessed, approved and managed. We want businesses to work with funders that are investing in better systems, better data and a more efficient customer experience.

04

Flexibility

Not every business fits neatly into a standard box. Where flexibility is needed, we look for funders that are willing to understand the detail rather than reject an opportunity simply because it is not completely straightforward.

05

Communication

Clear communication matters. We look for funders that explain what they need, what they can consider and where any issues sit. SMEs should not be left guessing.

06

Commercial fit

The cheapest option is not always the right option, and the quickest option may not always be the most suitable. We consider the overall fit, including structure, cost, speed, flexibility, security requirements and the likely experience for the business.

07

Long-term suitability

Good funding should support the business, not create avoidable pressure later. Where possible, we consider whether the funder can support the business not only today, but as its needs change.


Juno Funding is not regulated and does not give financial advice. This page offers general guidance only; the right answer for your business depends on its full circumstances. Where we introduce you to a funder, we may receive an introductory fee — and we will tell you.

Find funding